Dropshipping is the hottest new thing in the entrepreneurial market.
Thanks to its money-making capabilities, people are going nuts over it. This means greater competition than ever before.
In such a market environment, driving sales to your online store can be a real challenge if you don’t know your way around marketing.
To help all would-be drop shipping entrepreneurs, we came up with a list of marketing strategies to optimize your drop shipping sales.
Here’s how you should start:
First Things First
The first thing you need to do as soon as you have setup your online store is getting the word out. This means using any and all means to maximize your store’s outreach. Make a list of your contacts that can help and ask them to spread the word. Offer them specialized discounts for driving successful sales.
Plan Out on Social Media
Social media is a great platform for exploring the business potential of any drop shipping venture. Since you don’t have a conventional store to entice customers with, you are going to have to work in unconventional channels. Stay updated with the latest trends that influence your domain.
For example, if you sell ethnic wear, be aware of major events that are likely to BOOST your sales.
Also, make use of different online platforms to promote your business. Join specialized Facebook groups where your products will be welcomed. Also, post on Instagram to showcase your products. Let the world know about your store in the most unique way possible.
Get the SEO Right
To drive profitable traffic to your website, there is no better way than SEO. Search Engine Optimization is the process of ensuring your website ranks among the best search result in any given field. It works like this – if you sell T-shirts with pop culture references(say Batman or Simpsons themes) then if you have your SEO down right, every time someone searches for those words, your site will popup on Google as one of the highest rated results.
Carefully insert SEO keywords into your product descriptions to drive more traffic there. Also make sure that the descriptions are lively, engaging and provide the right info to potential buyers/
Blog Blog Blog
Blogs are a great way to reach out to audiences and make them feel that you are an authentic person and a reliable merchant. If you have a blog that is regularly followed by people, then you depend on it to drive your sales. However, creating a popular blog takes time and effort. If you haven’t done that already, start now. In the meantime, check out the best blogs in your business domain, see what they endorse and how they interact with people. If you feel confident in your knowledge, see if you can make a guest post and backlink to your own blog or store.
These are just the basics of your online marketing drive. However, if you follow these closely, you should have a pretty nice marketing drive going on in a couple of months. Stick to your business plan, try to be unique and give clients something no one else can. Combine that with some excellent marketing and you would have a real shot at success.