Did you know that about 45% of shoppers have purchased shoes, accessories, and clothing from web stores last year? And that’s a whopping HUGE number, considering the fact that the shoppers are in millions!
With such huge demand, it’s no surprise that fashion is a big industry and has made many people rich.
However, while there is a great fashion customer base, there is also a vast supply, which means competition is tough.
The road to success is never easy AND you don’t have to worry. Here are some pro tips for selling fashion that will help get the ball rolling for you:
Pro Tip #1
Stay updated with the trends
Fashion keeps changing. The fluidity of this industry is what makes it so versatile.
There are some hip and classy fashion blogs that can give you an idea about the in-thing. Blogs such as The Sartorialist and Budget Fashionista can let you know about the latest trends in the fashion universe. When you stay up-to-date about the latest happenings, you’ll be aware of the changing styles, even before the most devout fashionistas get to know about them.
Pro Tip #2
Create your own fashion niche
This is where you REALLY need to do your homework.
It’s a no-brainer. You need a specific niche to succeed. You just can’t grab it all and sell it all. Instead of promoting random fashion products, create a UNIQUE niche for your brand.
We know the idea of selling to millions of buyers is exciting and you can’t wait to begin, but honestly, sit back, relax, and really think.
When people search for fashion clothing, they generally look for certain staple products. So if someone is looking for a jacket, they will not look into a random store that has skirts, scarves, and bags.
If you want to sell jackets, let that be your niche and start planning business from there.
Pro Tip #3
Would YOU buy it?
Don’t try to sell a thing you wouldn’t buy for yourself.
It’s that simple.
Look at your catalog and ask yourself if you would buy from your store.
If you think you wouldn’t, ask yourself, “why not?” If it’s the color or the fabric, or the appeal of the store – fix whatever needs to be fixed so the customers can happily buy from you.
Pro Tip #4
Offer great deals
Joey loves deals. So does Sally!
And who doesn’t love great deals for fashion products?
Offer your buyers a deal they can’t pass.
For example, you can offer a set of a shirt, a jacket, and a matching scarf at affordable prices. Instead of offering 30% off on each item, you can put on a “buy two get one free” sale.
This strategy will lower the prices to a good extent and your customers will be willing to buy more. While this will help you boost sales, your clients will be happy they got a good deal.
Make sure you keep your sales short because customers are drawn towards limited-time offers.
Pro Tip #5
Try dropshipping. It’s the IN thing!
Drop shipping helps you sell trendy items quickly. We just CANNOT stress this enough.
It helps you lower the costs and thus can save you money. There is no hassle of packaging the products because they are packed by the drop shipper. And since you don’t have to buy and store products beforehand, you can sell a larger selection and not spend ANY money on storage.
There are many drop shipping companies that provide reliable services. You can find some top Turkish fashion products at Knawat. Check our offerings from our catalog.